I’m on the train on my way to Euston heading to the Blockchain Summit in London. I’m interested in the event as a way of understanding what people want to know about to help with future content production. I’ve only been active in the blockchain community for around a year, and most of my interest is in the building of chain code in HyperLedger. Sometimes when I go to meetups, the content and my knowledge are valued, and at other times I get the audience wholly wrong and discover the people are not interested in building apps at all.

So far I have identified five major groups that identify with "Blockchain" and will attend blockchain events but are very different audiences.

  • Group 1 are building Smart Contracts or distributed apps.
  • Group 2 are Investing or setting up ICOs.
  • Group 3 are building their own kind of blockchain at a technology layer or contributing core code to one of the opensource blockchain projects.
  • Group 4 are talking nonsense about strange use cases that don’t seem to make any sense and have a fundamental disregard to how blockchain technologies work.
  • Group 5 are sales reps at vendors who are trying to argue that blockchain is a tsunami and they are selling raincoats.

My aim today is to establish the relative sizes of those personas at this event and identify if I could produce content that helps with the understanding of blockchain. This research is primarily for my 2018-19 blockchain meetup talk as my current talk is getting a little long in the tooth.

I had a great day today, as I suspected the Blockchain world is very fragmented and disparate many of the attendees had wildly different perspectives on what blockchain is for and how they might use it in the future (My five groups mostly provide to be accurate)

I’d say that about 30% of the people I spoke to understood straight away what I meant when I talked about an Enterprise Blockchain Cloud service. I think moving forward with what I can do to be most effective in this space is to produce real-world examples of how such a service could be used. I’m not a big fan of this demo, but what I do like about its that it shows how blockchain can be used in real applications.

Moving forward you will see me produce similar work to this where I take a real process and combine it with blockchain to create a record of what happened which can’t be modified by anyone.